PT ASIA SPORTS DEVELOPMENT (ASD)
ASD is an international sports and entertainment marketing company based in Jakarta, Indonesia since 2003 dedicated to working with international sports clubs, expanding their fan base in Asia. ASD's focus is on bringing world class sports and entertainment franchises to Asia, working directly with clients to establish new branding, commercial and retail strategies through tailor made 360 degree marketing campaigns that include online, on mobile, in print, on television and onto the next the level promotions aligned with the explosive growth of Asian fan bases.
ASD first introduced the "Real Madrid club de Futbol" to the Asian market with the most successful Asian sports tour to date Real Madrid Asia Tour 2003 with matches in Beijing, Tokyo, Hong Kong and Bangkok. The tour watched live by over 700,000 spectators and 1.2 billion people TV viewers in 23 countries.
ASD now holds the exclusive rights in Indonesia to develop the junior division of AC Milan football club across Indonesia, which is incorporated in ASD's annual nationwide talent search The Indonesian All Star Challenge powered by Milan Junior Camp and a semi-reality TV series, Dare to Dream

